How Rolex Used Speed to Sell Reliability
In this 1930s ad, Rolex didn’t just say their watch was tough—they proved it. They put it on the wrist...
How Humor Makes a Warning Stick
This zoo nailed the art of making people actually read a warning sign. Instead of the usual “Danger: Do Not...
Everything We Use to Run Copywriting Course and SwipeFile
I pay for about 14 pieces of software that return 500x their cost, and I run CopywritingCourse and SwipeFile.com on...
Make People Laugh, Then Make Them Click
This landing page joke nails a hard thing: turning a boring CTA into a delightful surprise.Marketing AnalysisAt the bottom of...
The Marketing Power of Emotional Timelines
This chart hits you in the gut. It shows how “time spent with children” peaks and then fades. That's emotional...
Most People Aren’t Using AI Yet (That’s Your Edge)
Everyone on X thinks the world is overrun with AI tools. But step outside the tech bubble and… crickets. Codie...
PostHog funny changelog video
PostHog turned their boring changelog into a short, cheeky video update. That’s right, a product update video that’s actually fun...
Why more AI might mean MORE jobs
Gary Tan (CEO of Y Combinator) talks about examples through time where the automation of jobs actually made the industry...
Where to Market Your Biz (Without Guessing)
Most founders make the same mistake: yelling on the wrong platform. Natia Kurdadze’s tweet nails the fix—she maps each business...
3 ways to amp up your copywriting
Neville shares three quick upgrades that can instantly make your writing pop. You don’t need years of practice—just a few...
Design is how it works Apple video
Apple’s magic isn’t just how their stuff looks. It’s how it works. This video nails that simple but powerful truth:...
After 4 years of doing onboarding calls, I have them down to typically 10 minutes on average and much more effective than they used to be at 40 - 60 minutes.
No small talk, no slides, no bs about the weather, no upsells, no selling the product.
Here's the "script":
You:
Hi! Thanks for hopping on the call, how can I help?
Them:
List pain points.
...
The 10-Minute Onboarding Call That Wins Customers Fast
Most teams drag new users through long demos and salesy onboarding calls. Chris Frantz flipped that script—he cut his calls...
Neville MedhoraSora videos starting to look crazy real
Sora’s new AI videos look freakishly real. Short, educational clips? It nails those. If you don’t ask it to make...
Decoding Entertainment Occupations: Marketing Insights from Structured Visuals
This chart makes it crystal clear: entertainers aren’t just clowns and singers anymore. “Digital Content Creators” now sit alongside DJs...
Hampton Storytelling About Page
Most About pages feel like a stiff LinkedIn summary. But Hampton’s page flips the script. It tells a story —...
What kids wanna be when they grow up graph
Gen Alpha doesn’t dream of white coats or corner offices. They dream of ring lights and followers. According to this...
How Perplexity is sponsoring podcasts for marketing
Perplexity nailed a sponsorship idea that feels totally natural. Instead of an awkward ad read, Theo Von just uses Perplexity...
When the time comes to buy, you won’t want to
Shaan Puri tweeted: “When the time comes to buy, you won’t want to.” Great advice for both investing and marketing....
I Built Two AI Chatbots
I made two AI chatbots to answer questions on my websites[[VIDEO]]In the past these live chat features sucked because it...
Making millions from investing in the "AI index"
Shaan Puri shared a smart (and lazy) way to invest: skip picking individual AI stocks and just invest in the...
Neville MedhoraSneak Peek: What Members See Inside The Copywriting Course
Ever notice how showing behind-the-scenes content instantly makes people lean in? That’s what Nev does in this Copywriting Course video—he...
Let me tell you about the creator tension.
On Youtube, My First Million episodes mostly get ~60k-300k views per pod lately.
Spotify + iTunes, consistently in the 100k range (haven't looked in forever, but whatever it is, its consistent).
This week Robert Greene was on.
I LOVED recording it. I learned so much. I wanted to go for another 2 hours. He moved me.
But on YouTube, its maybe the worst performing pod in the last 1-3 months.
...
Sam ParrCreator Tension: Fulfillment vs. Performance
Sam Parr nailed a big creator truth. His Robert Greene episode filled him up creatively but flopped on YouTube. Tons...
The sales hack big brands don’t want you using…
Ever seen a pricing table that made one option feel so obvious it was almost impossible not to click “buy”?...
Figuring out where your value is chart
This visual from Nathan Barry is gold for anyone building an audience. It helps you figure out what kind of...
