First Page Videos Brian Dean Backlinko Pricing Page
Pricing
Jul 25, 2017
Here is a simple yet solid two-pronged pricing structure by Brian Dean of Backlinko for a product called FirstPageVideos.
The more expensive version includes a lot of things the cheaper one does not, which makes it very tempting.
Image Description
The image showcases a countdown timer and a side-by-side comparison of two pricing plans for FirstPageVideos: "Complete" and "Standard." The Complete plan is more comprehensive, offering features like unlimited consulting and advanced training.
Positive Aspects
- Clear Comparison: The side-by-side layout makes it easy for potential customers to compare the features of each plan at a glance.
- Urgency: The countdown timer creates a sense of urgency, encouraging quicker decision-making.
- Value Proposition: The Complete plan is visually emphasized with additional benefits, making it appear more valuable.
Key Takeaways
- A two-tiered pricing strategy can effectively cater to different customer needs and budgets.
- Highlighting exclusive features in the premium plan can tempt customers to upgrade.
- Including a countdown timer adds urgency, potentially increasing conversion rates.
Additional Insights
Having a clear, visually appealing pricing page can significantly impact sales. The use of strikethrough text on unavailable features in the Standard plan cleverly nudges customers toward the Complete option without saying a word. Remember, sometimes what you leave out is just as powerful as what you include!
