First Page Videos Brian Dean Backlinko Pricing Page

Two columns. One clear winner. And a red-hot countdown clock daring you to buy. Brian Dean’s First Page Videos pricing page is a masterclass in buying psychology.

Marketing Analysis

The “Complete” plan screams value — full of perks, exclusive benefits, and consulting with Brian himself. The “Standard” plan sits right beside it, looking dull and limited. The dull grey text literally shows you what you miss, while the timer adds urgency and scarcity to push you over the edge.

Why It Works

• Decoy pricing shifts perception of value
• Countdown timer sparks FOMO
• Contrast makes the “Complete” plan pop
• Simple design speeds up decisions

Examples

• Apple upsells iCloud by showing full storage
• Spotify Premium removes ads for smooth listening
• Canva Pro highlights missing premium tools in the free plan