Sweet Tooth Dental Direct Mail Flyer
Direct Mail
Jul 25, 2017
This mailer looks very “professional” and clean. Shows a list of all services. Displays contact info very large. Clearly, is going for a crowd without insurance. Offers good coupons.
Red areas are most likely to attract attention, followed by Yellow/Orange areas, and Blue areas. Areas that have no color overlay are unlikely to attract visual attention.
The Regions Report graphically represents the likely distribution of visual attention during preattentive
processing.
Any area or object that is identified as one of the first 4 predicted fixations is highly likely to be noticed at first glance, regardless of its 1, 2, 3, or 4 order.
The Regions Report graphically represents the likely distribution of visual attention during preattentive
processing.
Any area or object that is identified as one of the first 4 predicted fixations is highly likely to be noticed at first glance, regardless of its 1, 2, 3, or 4 order.
Image Description
The flyer for Sweet Tooth Dental prominently features a smiling family and clear, bold text highlighting services for those without insurance. It includes offers, contact information, and a list of dental services provided. The design uses strategic color areas to guide visual attention.
Positive Aspects
- Professional Appearance: The flyer looks clean and professional, which builds trust with potential clients.
- Targeted Messaging: It directly addresses those without insurance, making the offer more appealing to a specific audience.
- Clear Offers: The coupons are prominently displayed, making it easy for recipients to see the value offered.
Key Takeaways
- Visual Hierarchy: The strategic use of color and layout effectively draws attention to essential details like offers and contact info.
- Target Audience: The flyer clearly targets individuals without insurance, a smart move for attracting a specific demographic.
- Comprehensive Information: It includes a full list of services, ensuring potential clients know what’s available.
Additional Insights
- Emotional Appeal: Featuring a happy family image adds a personal touch, suggesting a family-friendly environment.
- Urgency: The expiration dates on the offers create a sense of urgency, encouraging quick action from recipients.
- Call to Action: The prominent "Call Us" section is a straightforward call to action, making it easy for potential clients to reach out.
