Follow up email after a sales call

Short. Friendly. Useful. That’s the secret sauce of a perfect client follow-up. This email nails it by turning plain meeting notes into a value-packed resource list.

Why this follow-up works

• Personalized: References the actual meeting, feels written just for one person.
• Actionable: Drops helpful links instead of a summary no one will read.
• Frictionless CTA: Each link is the next logical step, not a sales push.
• Conversational tone: No marketing fluff, just a friendly “here’s what we talked about.”

Real life examples

• Calendly follow-ups that include a “Here’s what we discussed” recap increase reply rates by 34%.
• HubSpot sales teams use short, bulleted follow-ups to improve call-to-demo conversion by 20%.
• Freelancers using note-style emails after intro calls report higher client trust and faster project approvals.