Follow up email after a sales call 2

Most follow-ups flop because they sound robotic or desperate. But a good one feels like a friendly nudge that adds value. The trick? Keep it short, personal, and useful.

Why This Follow-Up Works

• Starts warm (“great meeting today”)
• Breaks info into numbered bite-size chunks
• Drops helpful resources right away
• Ends with a casual sign-off and clear contact info

Use This Approach

1. Begin with a personal line
2. Number the next steps
3. Include promised attachments
4. Make it super easy to respond

Real-World Wins

• Consultant sends quick recap — gets faster client buy-in
• Sales rep adds PDF summary — conversion rate jumps
• Freelancer links extra resources — projects close sooner