Look how fast AI image generation is improving

Marc Köhlbrugge posted “September ’22 vs March ’25” with two side-by-side images showing his progress. No words, no pitch—just clear transformation. And that’s the genius of it.

Why this visual hits hard

It instantly shows growth. No need for a paragraph—it’s proof, not promises. That’s why fitness brands, SaaS dashboards, and creators love this format.

Why it works

• Visual contrast grabs attention fast
• Shows undeniable results (social proof!)
• Triggers the desire for progress
• Zero fluff—just transformation
• Easy to share and understand at a glance

Real-world examples

• Airbnb’s site redesign “then vs now” drove 2x more bookings
• Weight loss coaches using 12-week body pics build trust instantly
• SaaS teams showing chart UI growth boosts investor interest
• Artists showing early vs current work see huge engagement jumps