Frase AI About Page

Most “About” pages are either brag sheets or snooze-fests. Frase found the sweet spot: clear, human, and purpose-driven.

Marketing Analysis

Frase’s page tells a quick origin story, introduces the team, and connects their AI mission to real human value. The mix of illustrated team images and plainspoken copy makes it easy to trust the brand. It feels less like a pitch and more like a purpose.

Why It Works

• Starts with belief, not features
• Shows faces and names to humanize tech
• Keeps copy conversational, not corporate
• Balances vision with proof of traction
• Wraps up with a clear “Sign up free” call

Examples

• Basecamp’s “About” page focuses on people first, not software
• Mailchimp blends brand story with playful visuals
• Notion shows team photos and origin timeline for authenticity
• Figma emphasizes values before product features