Frase AI About Page

About Pages
Sep 4, 2018
Frase I Research Intelligence -2.
This is a nicely done about page that explains the background of the product (just enough, but not too much) so the customer can understand what it is.

Image Description

The image is a screenshot of the Frase AI about page, featuring an engaging layout with a mission statement, illustrations of the team, and sections detailing the company's history and values.

Positive Aspects

  • Clear Messaging: The about page does a splendid job of communicating Frase's mission and values without overwhelming the reader with too much information.
  • Visual Appeal: The use of bright and friendly illustrations of team members adds a personal touch and makes the page feel approachable.
  • Human-Centric Focus: Emphasizing that the product is "Made By Humans For Humans" reinforces trust and relatability.

Key Takeaways

  • Frase aims to leverage AI for enhanced research and content creation while valuing human creativity.
  • The company has a clear mission to simplify research processes and increase productivity.
  • Frase is committed to creating technology that aids rather than replaces human effort.
  • The team behind Frase is small yet diverse, highlighting a broad range of expertise.

Additional Insights

  • Storytelling: The way Frase frames the evolution of word processors and search engines sets the stage for their innovation—combining these into a seamless experience.
  • Relatability: The mention of starting with a handful of clients and growing globally is a classic underdog story, which resonates with many entrepreneurs and startups.
  • Humor and Warmth: The page subtly incorporates humor, such as the chatbot's friendly introduction, making the technology feel less intimidating.
Join Copywriting Course!
Write. Learn. Take action.
Join Now →