Function Health Lab Test Social Media Ads

This Function Health Instagram ad packs big value into simple visuals. It lists “100+ lab tests,” pairs that with a soft science-y background, and drops one jaw-dropping price comparison: “$499 with Function, $15,000 on your own.” Boom. No fluff, no confusion.

Why this ad hits hard

• Clear numbers make the value obvious
• The visual instantly says “science and health” without words
• Lists specific tests to trigger curiosity and relevance
• Contrasts massive price savings for instant perceived value
• Smooth “Sign Up” button lowers friction at the end

Similar winning examples

• Hims ads show “doctor-backed” simplicity and price comparison
• WHOOP uses science visuals plus short claims like “Know your body better”
• Everlywell leans on “simple lab testing from home” — clarity and savings, same angle