Function Health Social Media Ad

This ad from Function Health instantly shows what they do—test everything inside you. The background is packed with words like “Heart,” “Kidney Health,” and “Autoimmunity,” all orbiting their core message: “Track Your Whole Body.”

Why It Works

• The visual matches the message—a snapshot of total body coverage.
• Repetition of health terms creates authority and credibility.
• The ad reduces confusion: users instantly get the benefit.
• Subtle gradient colors feel calm, trustworthy, and high-end.
• Simple call-to-action “Sign Up” keeps the focus on conversion.

Real World Parallels

• 23andMe highlights ancestry traits visually to show “complete” results.
• WHOOP uses full-body tracking to sell health insights.
• Apple’s Health app shows all metrics in one visual hub, signaling total care.