Curated Inspiration Library for Marketers and Creators
SwipeFile is your go-to place for proven examples of marketing, copywriting, ads, design and much more. New content added daily, so you'll never run out of ideas!


All You Need is One "YES"
Quick reminder that it doesn't matter how many times you hear "No" you only need one "Yes".Business is the only...

Bootstrapped vs Venture Backed runway
This is a really cool visualization by Jack Butcher on how much runway you have (aka how much money/time you...

Us VS Them ad for a contractor
This is a cool and simple comparison ad for a house contracting company, showing why they are better than the...

Fifteenth Tax great headline and storytelling ad
This ad uses an eye-catching headline “We do what normal CPA’s CAN’T” then goes on in the following slides to...

Minimalistic Cometeer Coffee ad
Great instagram ad for Cometeer coffee where you pour boiling water from a kettle directly onto the frozen coffee puck.

Instead of this, try this ad
This is an ad run by Austin Netzley from 2X, and it shows a cool "don't do that, do this"...

6 Copywriting Formulas
Here's 6 of the top copywriting formulas, starting at the top with the famous AIDA Formula.They are as follows:Formula ExplanationExampleAIDAAttention,...

AppSumo calendar savings ad.
Great ad showing the savings when buying AppSumo's lifetime access of TidyCal against the monthly cost of Calendly.

TimeLeft Fill Your Calendar Ad
This image of a full calendar with the headline "Have dinner with new people" is the perfect ad for social...


This isn't failure target illustration
Great reminder that you can't get close to your goals if you don't even try to hit the target. This...

Attention getting “HELP” ad in Excel boxes
The big HELP gets your attention, but quickly you realize it’s spelled out by coloring different Excel boxes!

Function Health direct ad
It’s pretty clear what Function Health offers in this Instagram ad.

Showcasing best-sellers ad with text mockups
I like this Instagram ad because it just shows the top selling products and highlights what each of them are.

Texas tiny pools social media image
This image of a newly plastered pool with a callout to the type of finishing.

Omnilux men LED mask ad
Social media ad selling LED masks to men

60+ Ways to Make Money on Instagram
I saw this post and what I liked about it was that it was screenshot-able. This means it’s a lot...

“Try Before You Buy” offer on office pod
This is an interesting office from Backyard Pod that allows you to “try it before you buy it.” They invite...

Matt Gray’s social media posting schedule
I was at a Matt Gray in-person conference and saw this slide made by his social media manager

Bryan Johnson collaboration hair restoration ad
This ad uses an eye-grabbing ‘red’ pic of Bryan Johnson and has a few bullet points about the product.

Action is the best anxiety reliever
I love this piece of advice! A lot of time people have anxiety about an event or a deadline, but...

One bad day, but longterm good
This is an awesome visual that just because something is down one day, doesn't mean it's a big deal in...

Your brain scrolling Instagram -vs- walking
I have no idea if this random post is true or not, but taking a stroll and walking is definitely...
Before and After Video Editing
Great example of a before and after video showcasing editing.

Delonghi Coffee Machine Text Markup Ads
This is a set of ads for the Delonghi coffee machines pulled from Instagram. Each one has a clever headline...