When you save a "swipe" for your own swipe file, it's best if it has as least one of these 8 qualities.

Uses bold visuals, unexpected language, or an intriguing hook.
Makes you stop scrolling (if digital) or pause while flipping through pages (if print).

The best swipes have multiple of these elements, making them truly valuable and worth saving.

Funny Justine’s Peanut Butter Packaging Copy

Public sign and private sign