Next protein trend is…..cod fish??
I’m sure this was thoroughly researched, but it’s a hilarious departure from David protein bars into selling David fresh cod....
Skinny Pop Packaging Redesign
SkinnyPop’s new look upset fans—but it’s a smart move. As culture shifts from “diet” to “flavor,” the brand updates its...
1g net carb bread
You can tell by the packaging what this bread is optimizing for by putting 1g of net carbs very large...
Funny Liquid Death Mountain Water Ad
Liquid Death shows their humor when using a bad online review for their ad. Great job using criticism for marketing.😄
Shampoo bottle shapes created a sales boost
Uzon gave their shampoo bottles a funky new shape and sales exploded.Reminder: fun packaging = free attention!I'm assuming I'm not...
Justin's Almond Butter Rebrand Made $281 million
Justin’s Almond Butter boosted sales by $281M after switching to a minimalist design featuring a single almond front and center.
Grenade hot sauce packaging
I saw this "grenade" hot sauce and it really stood out at the store!It's clever packaging made it really stand...
Oat Milk Funny Packaging
This hilarious headline on oat milk makes people unsure if it is a mistake.The point is to get attention for...
Oatley Milk Before/After Branding
Oatly re-positioned as a proudly dairy free alternative to milk and last year did $813m in revenue.
Poppi Rebranding before and after
A complete overhaul transformed "Mother," an apple cider vinegar beverage, into "Poppi," a prebiotic soda, resulting in $100 million in...
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La Croix Re-branding
La Croix changed its branding and positioning resulting in $500 million in annual sales.They moved away from competing as a...
Halo Top Ice cream before and after packaging
Halo Top ice cream led to annual sales totaling $347 million after they stopped promoting the brand as much, and...
Oikos before and after packaging
This was a slight packaging change, showcasing the contents as real strawberry rather than bland blue packaging. Sales increased by...
Must B Nutty rebrand to Siete sold for $1.2 billion
Branding matters. Must B Nutty completely changed their branding and name to Siete. PepsiCo bought Siete Foods for $1.2 billions.
Sweet Kombucha Packaging
The "Swee Kombucha" packaging visually lists the ingredients inside the bottle.
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Package Re-design of RXBar
This is a cool re-design of RXBar that happened 6+ years ago, from this to this. The funny thing is...
AppSumo Black Friday Retro-Advertising
Awesome retro advertising for an AppSumo promotion! This is emulating the box of Windows 95….except with a taco 🌮
Snickers Iced Coffee Can
I’m assuming there was a marketing meeting where they showed a chart of the best sellers in a gas station,...
Burberry logo going from simple to complex design
Over the course of 120 years you can see a design macro-trend happen with the Burberry logo: They go from...
1920 One Night Cough Syrup
Cough syrup in the 20’s was LIT!
Funny Justine’s Peanut Butter Packaging Copy
A funny “letter to Jelly” on the back of a Justine’s Peanut Butter
Nestle Toll House Chocolate Chip Cookie Recipe
Nestle's Toll House Chocolate Chips are sold in packages with a simple cookie recipe printed on the back of the...
Dance On Your Doctors Grave Pamphlet
Here's a really simple yet catchy pamphlet title and image!
Pasta Creative Packaging
This is a very clever and functional packaging style for pasta.