Is Diet Culture Dead? SkinnyPop’s Bold Pivot
Nev breaks down SkinnyPop’s bold shift from diet lingo and what it means for brand credibility.
How VanMoof Outsmarted Shipping Damage with One Clever Image
Sometimes marketing isn’t about selling more—it’s about solving smarter. VanMoof, a Dutch bike company, noticed too many bikes arrived damaged...
Making millions from investing in the "AI index"
Shaan Puri shared a smart (and lazy) way to invest: skip picking individual AI stocks and just invest in the...
Next protein trend is…..cod fish??
David, known for protein bars, just launched… fresh cod. Yep, the same bold logo and clean packaging—but now with raw...
Skinny Pop Packaging Redesign
SkinnyPop just flipped its look, and some fans lost it. The brand dropped its clean, “diet popcorn” vibe for a...
1g net carb bread
You can tell this bread knows exactly who it’s talking to. Big, bold “1g Net Carb” on the front. That’s...
Funny Liquid Death Mountain Water Ad
Liquid Death took a nasty online review and turned it into a hilarious ad. Instead of hiding criticism, they showcased...
Shampoo bottle shapes created a sales boost
Sometimes the best ad isn’t an ad at all—it’s your packaging. Uzon redesigned their shampoo bottles to look like fruits...
Justin's Almond Butter Rebrand Made $281 million
Justin’s Almond Butter went from “meh” to massive just by cleaning up its packaging. The old jar was loud, text-heavy,...
Grenade hot sauce packaging
Walk into any store’s hot sauce section and your eyes glaze over. But this grenade‑shaped bottle? Boom. Instant attention grabber....
Oat Milk Funny Packaging
This oat milk carton headline looks like a copywriting glitch at first glance. But that’s the trick. It’s a self-aware...
Oatley Milk Before/After Branding
Oatly’s old packaging looked like every other “healthy” drink—plain, blue, boring. Then they flipped the script and built an identity...
Poppi Rebranding before and after
A simple rebrand turned a bland apple cider vinegar drink into a $100M soda phenomenon. The shift from “Mother” to...
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La Croix Re-branding
La Croix didn’t just redesign a can. They redesigned their category. Instead of trying to look like a fancy bottled...
Halo Top Ice cream before and after packaging
Halo Top didn’t win by shouting “We’re delicious!” like every other brand. They won by showing “Only 280 calories per...
Oikos before and after packaging
Oikos didn’t change their yogurt recipe. They just changed the packaging colors and focus. The dull blue tub got swapped...
Must B Nutty rebrand to Siete sold for $1.2 billion
A total glow-up. The company once called Must B Nutty rebranded to Siete Foods—and got scooped up by PepsiCo for...
Sweet Kombucha Packaging
Most ingredient labels are boring black text on white. Swee Kombucha flipped that idea. They turned their ingredient list into...
Package Re-design of RXBar
RXBar’s packaging rebrand is a masterclass in clarity. They went from a typical “healthy vibe” design to bold, front-facing ingredient...
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AppSumo Black Friday Retro-Advertising
AppSumo nailed this one. Their Black Friday promo mimics the classic Windows 95 box, but swaps the logo for an...
Snickers Iced Coffee Can
You can almost hear the brainstorming: “What if we mixed the top two things people buy at gas stations? Candy...
Burberry logo going from simple to complex design
Over 120 years, Burberry’s logo tells a full story of design trends. It starts ornate, gets stripped down, and then...
1920 One Night Cough Syrup
Look at that label. “One Night Cough Syrup.” Filled with alcohol, cannabis, chloroform, and morphine. Yikes. But the marketing? Genius....
Funny Justine’s Peanut Butter Packaging Copy
Justine’s Peanut Butter nailed the art of packaging copy with this funny “letter to Jelly.” It turns a standard product...