50 Packaging Examples
Explore examples of packaging design, branding, product presentation, packaging materials, eco-friendly packaging, luxury packaging, food packaging, cosmetic packaging, retail packaging, minimalist packaging, creative packaging, sustainable packaging, and innovative packaging solutions. Whether you're launching a new product or looking to revamp your current packaging, find ideas to make your product an irresistible choice on the shelf.
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Jacques Spitzer: Make Your Product Design Sell Itself
If your product blends into the shelf, your ads have to work overtime. But when your product design grabs attention...
Instagram/Packaging /Design
Sep 22, 2026
Video
One Label Tweak That Saved Heinz's $25B Brand
Heinz didn’t run a lawsuit blitz or a PR campaign to stop “ketchup fraud.” They changed a label. By matching...
Tweets/Packaging /Design
Mar 21, 2026
Ad
1g net carb bread
You can tell this bread knows exactly who it’s talking to. Big, bold “1g Net Carb” on the front. That’s...
Ads/Copywriting/Packaging
Jul 7, 2025
Justin's Almond Butter Rebrand Made $281 million
Justin’s Almond Butter went from “meh” to massive just by cleaning up its packaging. The old jar was loud, text-heavy,...
Before & After/Packaging /Data
Jun 4, 2025
Oatley Milk Before/After Branding
Oatly’s old packaging looked like every other “healthy” drink—plain, blue, boring. Then they flipped the script and built an identity...
Copywriting/Before & After/Packaging
Jan 10, 2025
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Packaging That Sells Freshness With One Squeeze
This Wonder Bread ad is a masterclass in making packaging do the selling for you. No fancy tech, no QR...
Ads/Copywriting/Packaging
Jul 27, 2026
Print Ads That Double As Bottle Openers
Most print ads just sit there, begging for attention. This one gets ripped out, folded up, and used to crack...
Ads/Print Ads/Packaging
Jun 25, 2026
How VanMoof Outsmarted Shipping Damage with One Clever Image
Sometimes marketing isn’t about selling more—it’s about solving smarter. VanMoof, a Dutch bike company, noticed too many bikes arrived damaged...
Packaging /Images/Advice
Dec 3, 2025
Skinny Pop Packaging Redesign
SkinnyPop just flipped its look, and some fans lost it. The brand dropped its clean, “diet popcorn” vibe for a...
Copywriting/Before & After/Packaging
Jul 23, 2025
Shampoo bottle shapes created a sales boost
Sometimes the best ad isn’t an ad at all—it’s your packaging. Uzon redesigned their shampoo bottles to look like fruits...
Ads/Instagram/Packaging
Jun 12, 2025
Oat Milk Funny Packaging
This oat milk carton headline looks like a copywriting glitch at first glance. But that’s the trick. It’s a self-aware...
Ads/Copywriting/Packaging
Jan 21, 2025
Ad
Bold Humor on Packaging That Actually Sells
This olive oil tin doesn’t whisper “notes of grass and pepper.” It screams: SINGLE & FAT. On a pink can....
Ads/Copywriting/Packaging
Jul 26, 2026
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Stop Designing Products. Design Feelings.
Most brands obsess over specs, fonts, and Pantone swatches. Meanwhile, the products that win shelf space are busy doing something...
Ads/Instagram/Before & After
Apr 27, 2026
Next protein trend is…..cod fish??
David, known for protein bars, just launched… fresh cod. Yep, the same bold logo and clean packaging—but now with raw...
Business Ideas/Copywriting/Packaging
Jul 26, 2025
Funny Liquid Death Mountain Water Ad
Liquid Death took a nasty online review and turned it into a hilarious ad. Instead of hiding criticism, they showcased...
Ads/Make Your Own Swipe/Copywriting
Jul 1, 2025
Grenade hot sauce packaging
Walk into any store’s hot sauce section and your eyes glaze over. But this grenade‑shaped bottle? Boom. Instant attention grabber....
Ads/Copywriting/Packaging
May 21, 2025
Poppi Rebranding before and after
A simple rebrand turned a bland apple cider vinegar drink into a $100M soda phenomenon. The shift from “Mother” to...
Copywriting/Before & After/Packaging
Dec 23, 2024
