Gamified pop up for sports apparel e-com store

Mitchell & Ness turned a boring email popup into a mini game. Instead of “enter your email for 10% off,” visitors get to spin a wheel to unlock a mystery offer. Suddenly, signup feels like play.

Why it Works

• Uses gamification to increase engagement
• Triggers curiosity and variable reward (think slot machine psychology)
• Feels like a fun challenge, not a form fill
• Creates urgency and anticipation for the reveal
• Turns a transactional moment into a memorable brand interaction

Real-World Examples

• Nike used “Mystery Box” offers in their app, boosting engagement rates by 30%.
• Spin-a-Sale plugin reports 2-3x higher email opt-in rates versus normal popups.
• Popov Leather grew its email list 50% faster after adding a spin wheel popup.