Gary Halbert on Direct Mail

Image Description

The image features a quote by Gary Halbert: "Get yourself a collection of good ads and DM pieces and read them aloud and copy them in your own handwriting." His portrait is on the bottom right, while the background displays handwritten notes.

Positive Aspects

The image effectively emphasizes the importance of learning from direct mail by showing both the quote and a visual of handwritten notes. This ties the advice directly to the practice, making it more relatable and actionable. The inclusion of Gary Halbert's portrait adds a personal touch, connecting the viewer to the source of wisdom.

Key Takeaways

• Learn by Doing: Reading and writing out successful ads can ingrained effective copywriting techniques.
• Embrace the Classics: Collecting and studying proven direct mail pieces can provide a solid foundation for your own copywriting.
• Active Engagement: Reading aloud and handwriting ads helps internalize the style and structure of effective marketing.

Additional Insights

Direct mail might seem old-school, but its principles are timeless. Think of it as the vinyl of marketing—classic, authentic, and always in style. Just like musicians learn from the greats by playing their songs, copywriters can elevate their skills by immersing themselves in legendary ads. Try it out, and who knows? You might just find your copywriting groove!