Go where there's "Peak Demand" for $1m/mo - Mike Feldstein and Neville Medhora Interview

Mike Feldstein built his career in the “Disaster Industry” — chasing peak demand wherever it hits. Hail storm? Roof repair crews move in. Flood? Hire local workers and start rebuilding. Fire? Sell industrial air purifiers for homes.

Marketing Analysis

This approach is brilliant because it’s built around timing, not geography. You don’t create demand — you find it when it spikes and show up ready to serve.

Why It Works

• Solves urgent, high-pain problems
• Zero marketing needed once the need exists
• Fast feedback loops and quick cash flow
• High-margin because people pay for speed and expertise

Real-World Examples

• Contractors making $1M/month during storm seasons
• One team reportedly earning $70M in 4 months post-disaster
• Snow plow companies scale revenue 5x after regional blizzards
• Power generator brands triple sales during hurricane blackouts