Mike Feldstein built his career in the “Disaster Industry” — chasing peak demand wherever it hits. Hail storm? Roof repair crews move in. Flood? Hire local workers and start rebuilding. Fire? Sell industrial air purifiers for homes.
Marketing Analysis
This approach is brilliant because it’s built around timing, not geography. You don’t create demand — you find it when it spikes and show up ready to serve.
Why It Works
Solves urgent, high-pain problems
Zero marketing needed once the need exists
Fast feedback loops and quick cash flow
High-margin because people pay for speed and expertise
Real-World Examples
Contractors making $1M/month during storm seasons
One team reportedly earning $70M in 4 months post-disaster
Snow plow companies scale revenue 5x after regional blizzards
Power generator brands triple sales during hurricane blackouts
