Which of these Facebook ads will do better?
Which of these do you think would do better? A or B?
In our community site Laurie Bell completed this A/B split test: Which of these Facebook ads will do better? A: White Background B: Black/Green Background Take a guess before reading further! Pick your guess. I'll wait.... .... ........ ............ ................ .................... ........................ ............................ ................................ .................................... ........................................ .................................... ................................ ............................ ........................ .................... ................ ............ ........ .... Version A (white background) was the winner! It did about 3x higher conversions:
See the full conversion details on Facebook Ads:
This test was pulled from inside our forum and performed by @LBellBell Love seeing these types of tests!
The full winning ad looked like this:
Analyzed by SwipeBotSwipeBot
Image Description
The image compares two Facebook ads labeled A and B. Ad A features a white background with a split-screen design, showing a "Before" and "After" scenario with a phone displaying a messaging app. Ad B has a black and green background with a similar layout but different color scheme.
Positive Aspects
The image effectively illustrates the visual differences between the two ad versions, making it easy for readers to grasp the contrast and engage in guessing which one performed better. The split-screen and before-and-after format clearly convey the intended message.
Key Takeaways
- A/B Testing Insight: The white background ad (Version A) significantly outperformed the black/green background ad in conversions.
- Visual Impact: Simplicity and clarity in design can lead to higher engagement and conversion rates.
- Community Engagement: Sharing real-world test results fosters community involvement and learning.
Additional Insights
- Simplicity Wins: Sometimes, the straightforward approach can be more effective. A clean, white background might make the content more readable and less distracting.
- Audience Preferences: This test highlights the importance of understanding what resonates with your audience. Preferences can vary, so testing is key.
- Fun with Testing: The playful invitation to guess the winner adds an interactive element that keeps the audience engaged.
