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Which of these Facebook ads will do better?

split-test

Which of these do you think would do better? A or B?

In our community site Laurie Bell completed this A/B split test: Which of these Facebook ads will do better? A: White Background B: Black/Green Background Take a guess before reading further! Pick your guess. I'll wait.... .... ........ ............ ................ .................... ........................ ............................ ................................ .................................... ........................................ .................................... ................................ ............................ ........................ .................... ................ ............ ........ .... Version A (white background) was the winner!  It did about 3x higher conversions: See the full conversion details on Facebook Ads:       This test was pulled from inside our forum and performed by @LBellBell Love seeing these types of tests! The full winning ad looked like this:
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Which of these Facebook ads will do better? | SwipeFile