Gollum Dental Ad

This ad uses a clever twist on the classic “before and after” format by mixing humor, pop culture, and Photoshop magic. Instead of showing another boring smile makeover, it grabs attention with a face everyone recognizes.

Why It Works

• Uses humor to create instant emotional connection
• Leverages a well-known pop culture character for instant recognition
• The visual transformation makes the benefit obvious
• “Before and after” format triggers curiosity and satisfaction
• Shareable, because it’s funny and relatable

Examples

• Dollar Shave Club used humor-filled transformation messaging in its viral launch video
• Peloton ads show emotional and physical before-and-after transformations
• Weight Watchers often uses celebrity “before and after” stories for credibility
• BarkBox uses pet makeovers to show joy and improvement after using their service