Earl Nightingale on communication
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"The test of all communication is: "Does it sell the product?" Just don't do it at the cost of good morals, good manners, and good taste."— Earl Nightingale
Earl Nightingale’s quote and serious desk pose remind us: all your communication should have one goal—sell the product. But he also adds a crucial caveat: do it with integrity, respect, and taste.
Why It Works
- Keeps messaging laser-focused on results
- Protects your brand from tone-deaf or sleazy tactics
- Builds long-term trust with your audience
- Balances persuasion with professionalism
Real-World Proof
- Patagonia’s “Don’t Buy This Jacket” boosted sales by 30% while promoting ethics
- Dove’s Real Beauty campaign raised sales from $2.5B to $4B—no cheap tricks needed
- Apple ads sell luxury and simplicity without ever yelling “Buy now!”