Hilarious “Three Tiered Pricing” with $0 option “Excluding Everything!!”

This pricing page nails humor and persuasion in one shot. The “$0” plan literally says it “Excludes Everything!!” and tells you “DON’T APPLY NOW.” It’s a clever reminder that real design help costs real money.

Why It Works

• Uses humor to make people stop and actually read the pricing
• Frames the real plans as valuable by contrast
• Builds personality and trust by not taking itself too seriously
• Removes sticker shock through comparison (the $0 option makes $2,499 seem more reasonable)

Real-World Examples

• Cards Against Humanity once sold “nothing” for $5 as a joke—and made $71,145.
• Basecamp’s “Personal” free plan highlights the real value in their paid tiers.
• Apple doesn’t discount—they reinforce premium pricing by comparison.