Hubspot competitor ad

This company EngageBay is going directly after HubSpot customers with this ad showing it does similar things but at a lower cost.
The original ad looked like this on Reddit:

Image Description
The ad vividly contrasts EngageBay and HubSpot, highlighting EngageBay's significantly lower cost of $99 per month compared to HubSpot's $1,781. The tagline reads, "The Power of HubSpot. Minus the Cost," emphasizing value for money.
Positive Aspects
- Clear Comparison: The ad effectively positions EngageBay as a cost-effective alternative to HubSpot by using a straightforward side-by-side comparison.
- Bold Tagline: "The Power of HubSpot. Minus the Cost" cleverly communicates that EngageBay offers similar capabilities at a fraction of the price.
- Visual Appeal: The use of contrasting colors and bold typography grabs attention and reinforces the message.
Key Takeaways
- EngageBay is targeting HubSpot users by highlighting significant cost savings.
- The ad uses a direct comparison to emphasize similar functionalities.
- Visual simplicity and clarity make the ad easily understandable.
Additional Insights
This ad is a classic example of competitive advertising, where one brand directly challenges another. It’s a gutsy move but can be very effective if the claims hold true. If EngageBay delivers on its promise, it could attract budget-conscious businesses looking for robust marketing solutions without breaking the bank.