Hubspot competitor ad

EngageBay’s Reddit ad is a perfect example of going straight for the jugular in a crowded market. They know exactly who they’re talking to: HubSpot users who wish they could pay less. The visual side-by-side comparison makes the pricing difference crystal clear.

Why It Works

• Leverages brand piggybacking by referencing HubSpot directly.
• Highlights a single, powerful differentiator: price.
• Uses visual contrast (color and numbers) to make savings obvious.
• Speaks directly to a pain point—software costs.
• Short, bold headline instantly communicates the value prop.

Examples

• Ryanair vs. British Airways: same destination, fraction of the cost.
• Canva vs. Adobe: design power without the complexity.
• Zoom vs. Cisco Webex: simpler, cheaper, faster to adopt.
• Notion vs. Confluence: similar features, cleaner interface, lower price.