Homepage with images that describe & sell

The Capital One Shopping page is a masterclass in showing—not telling—value. The layout instantly communicates what the app does: saves you money while shopping online. The proof? Real product images with little green “money saved” bubbles floating beside them.

Marketing Analysis

The design keeps everything ridiculously simple. Eye-catching consumer products anchor the page, and each one gets a mini testimonial in the form of “$24 saved” or “$19 saved.” Then, right down the center, a short 3-step explanation shows exactly how it works, ending with one clear CTA: “Add to Safari – It’s Free.”

Why It Works

• Visual proof beats long explanations
• Social validation from real user savings
• Simplicity removes friction from understanding
• Sequential design guides the eyes naturally toward the CTA
• Strong value prop—“Automatically apply coupon codes for free”—is front and center

Examples

• Honey does this by showing a live ticker of total user savings
• Rakuten’s ads highlight cash-back amounts with real product shots
• PayPal’s Smart Offers popups use “You just saved $X” messages to boost retention
• RetailMeNot’s app screenshots feature dollar savings right on product images