Balaji's on ChatGPT Image Release: It up-levels EVERYTHING
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Balaji
@balajis·Mar 26
A few thoughts on the new ChatGPT image release.
(1) This changes filters. Instagram filters required custom code; now all you need are a few keywords like “Studio Ghibli” or Dr. Seuss or South Park.
(2) This changes online ads. Much of the workflow of ad unit generation can
Every time a new image model like ChatGPT's 4o drops, it’s like someone hit “upgrade all” on the internet. Overnight, memes look cleaner, ads look prettier, and every marketer suddenly becomes a designer.
Why this matters
Balaji nailed it: custom Instagram-style filters that once needed engineers can now be summoned with a few words like “Studio Ghibli” or “Dr. Seuss.” The same is true for ad creatives, landing page visuals, and even brand storytelling.
Why it works
- Lowers the creative barrier to zero
- Gives everyone aesthetic control with simple text
- Speeds up ad testing and iteration cycles
- Makes “vibe marketing” scalable
Real-world examples
- Alex Cooper made a full ad set using Claude + ChatGPT image gen — all AI.
- Coca-Cola used AI art campaigns and saw engagement spike by 4x.
- Indie Shopify stores now A/B test new hero images in hours, not weeks.
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