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Jul 29, 2020

Hot Wheels Highway Ad

Billboards

Jul 29, 2020

In today's ad-saturated world, it's all about attention. To grab it, you gotta think outside the box.

Source (cssdesignawards.com)

Ad

Pet to Human Years Calculator

Everyone’s heard, “Take your dogs age and multiply by 7 to get it’s human age.” However the story is a little more complicated than...

The How-To Email Subject Line Formula

{Attention-grabber}: how to {avoid or get attention-grabbing thing} How {world-class example or average joe} {does amazing thing} How to {do amazing thing} How to...

Aug 8, 2017

Formulas

Copywriting

Concise vs Wordy Writing

This intro to a piece on "Precision Writing" is great because it shows the difference between being concise vs being wordy. Instead of a...

Jul 22, 2020

Copywriting

Before and After

Million Dollar Weekend.

I just did an interview with my bestest buddy Noah Kagan about reverse engineering business and his book Million Dollar Weekend. SEE FULL NOTES...