(Email Subject Line): Hey…I screwed up.
You know how sometimes you screw up and just say D’OH? This is one of those times…
I’m the owner of HouseOfRave, and instead of sending a box of finger lights to the warehouse, I sent them to my house by accident. Dummy. I know.
Now normally this isn’t a huge deal, but I ALSO stocked the warehouse full of finger lights (to the brim). So instead of cluttering up the warehouse, I need to keep them at my house.
Now HouseOfRave used to literally be run out of my garage until we grew too large and had to move to a warehouse, so I kind of want to re-live the beginning days as a budding entrepreneur….I always had fun sending out orders myself!
I have about 500 of these finger lights at my house and a shipping label machine… you see where I’m going here? You do? Great!
Well, I want to
BLOW THESE THINGS OUT of my house in a hurry, so I’m going to offer ONLY subscribers to this newsletter and past customers this chance to get your hands on a set of these fingers lights below their cost ($1.98 for a 4-pack of finger lights…as a business owner I HATE
this idea)…
These finger lights are the HouseOfRave best sellers of all time. They’re priced low, fit everyone, and can be used for a million different reasons.
I thought everyone who bought these would use them for dancing on the dance floor….boy, was I wrong! We’ve had creative customers use these for:
- Night lights for kids scared of monsters under their beds.
- Light up Halloween costumes.
- Stop motion photography air-writing.
- TV Shows have used them as add-ons to prop laser guns.
- Some parents found their autistic child was calmed when
wiggling and watching these things on his fingers.
- People put them on remote controlled cars as “headlights”.
- Plumbers and electricians use these to light up hard-to-reach places.
The list goes on….get the point? Good. Onwards…
You can see the pictures and videos of these things all day long on the website (
here), but you can’t wait long to order at this price (Hey, I don’t want my house to be a messy shipping warehouse for TOO long).
I’ve got 500 of these suckers just laying here, but
DON’T think that’s “a lot” of finger lights. Because on a typical day, we sell anywhere from 100 to 300+
(and that’s at the regular price of $5.95)!
Now, given that we sell up to 300 of these things on a typical day at full price, I have no idea how fast we’re gonna sell out of these 500 sets at only $1.98 a pop.
But I CAN promise you this: Once these special-priced finger lights are gone, they’re gone for good. And that’s it. First come, first serve.
We’ve NEVER offered a deal this generous before, and I can promise that you’ll NEVER see a price this low again. (Technically, because of the rules set by our manufacturer, we’re not even allowed to do this. But given the circumstances, I have no other choice)!
Here’s how to get your hands on a set of these special-priced finger lights today:
1. You MUST order using the following link below (if you try ordering directly from our website, you’re gonna see the regular price of $5.95).
2. Because of these extremely UNIQUE circumstances, there is a STRICT LIMIT of 24 sets per person at this price. Here’s the link to order now:
GET YOUR FINGER LIGHTS
Sincerely,
Neville – Owner of HouseOfRave
P.S. I’ll put an “out of stock” notice soon on the page when I sell out of the 500.
Remember: First come, first serve!
Image Description
The image shows an email with the subject line "Hey…I screwed up." It's from Neville, the owner of HouseOfRave, explaining a mix-up with finger lights and offering a special deal to subscribers.
Positive Aspects
The email leverages a relatable mistake to create a personal connection with subscribers. It's conversational, engaging, and builds urgency with a limited-time offer. The use of humor and storytelling makes the message memorable and encourages immediate action.
Key Takeaways
- A relatable mistake can be effectively used to connect with customers and create a sense of authenticity.
- Offering exclusive deals to subscribers builds loyalty and encourages engagement.
- Highlighting unique product uses and customer stories enhances the appeal and perceived value.
- Creating urgency through limited-time offers can drive quick sales and reduce excess inventory.
- Personal anecdotes and humor make marketing messages more engaging and memorable.
Additional Insights
This email is a classic example of turning a potential setback into a marketing opportunity. By incorporating a playful tone and personal touch, Neville not only clears out excess inventory but also strengthens customer relationships. It’s a reminder that a little honesty and creativity can go a long way in business!