Email can be re-jigged to every platform

Most marketers create a killer email, hit “send,” then forget about it. That’s like spending hours cooking a steak dinner... and tossing it in the trash after one bite.

One email = endless content

The sketch says it all: your email can easily become a podcast, video, or blog post. Each arrow means more eyeballs with almost zero new effort.

Why it works

• Multiplication effect: One idea fuels multiple channels.
• Platform freshness: Same core content, optimized per audience.
• Efficiency: Less creation burnout, more visibility.
• Consistency: Keeps your brand voice tight across platforms.

Real examples

• Neville Medhora repurposes his weekly S.W.I.P.E.S. Email into X posts, YouTube videos, and lessons.
• HubSpot turns blog posts into LinkedIn carousels and podcast clips.
• Justin Welsh recycles one thread idea into course lessons and newsletters.