How Designers Buy Wine Pie Chart

This clever visual nails how people view the same product through totally different lenses. Non-designers focus on price, type, and region. Designers? They’re all about the label.

Marketing analysis

The smart thing here is how simple it is. Two circles tell an entire story: your audience’s perspective dictates their buying decisions. Understanding that mental split is what separates okay marketing from great marketing.

Why it works

• Visual storytelling beats long explanations
• It’s instantly relatable (everyone buys wine)
• Highlights how branding influences purchasing
• Plays with contrast for humor and clarity

Examples

• Apple sells design emotion, not just specs
• Liquid Death water built a brand around edgy packaging
• Oatly’s cartons talk like people, not ingredients
• Dollar Shave Club won with wit, not razors