How To Write Headlines Video

Aug 25, 2017

This is a quick 5 minute tutorial from Neville Medhora on how to write headlines using "Lenses." Here’s a breakdown of the lenses mentioned in the video:

“Competitive” Lens:

Imagine you’re hopped up on caffeine and writing to a guy who has way to much muscle for his height. That’s the tone you want to convey when writing through the “Competitive” Lens:

Beat the competition!
Aggressive!
A-type personalities!

You will be coming up with headlines that show dominance and power over their peers:

“Beat the HELL out of your friends on your next round of golf”
“Dominate the search results, and leave Page 2 of Google for your competitors”
“There’s a losing team, and a winning team. Which do YOU want to be on?”

I personally enjoy writing in this tone because it’s fun. I will say this attitude will appeal more towards men than women (about 80% men and 20% women in my experience).

“Benefit Driven” Lens:

Just show them what they get by using your product. Pretty straightforward form of messaging. Will appeal to:

Analytical people
Rational-minded people
Methodical people

You can use a lot of statistics, testimonials, or feature comparisons. This Lens is helpful to wear when selling a software product. It’s usually just best to SHOW them the benefits the software or service will provide for them.

“81% faster than any other WordPress host”
“Use InfusionSoft and it will handle your entire sales funnel”
“By viewing your page as a heat map, you can instantly tell what your customers are clicking”

Inspirational Lens:

“You can do this too!” With the “Inspirational” Lens you want to show what’s possible for someone if they buy your product:

“Even non-computer nerds can have a WordPress site with zero technical knowledge”
“You can write headlines like a professional copywriting in the KopywritingKourse“
“Get the job of your dreams delivered to your email inbox”

Source (copywritingcourse.com)

Analyzed by SwipeBotSwipeBot

Positive Aspects

The blog post effectively breaks down the concept of using "Lenses" to craft compelling headlines into an easy-to-digest format. Neville's style shines through with his humorous and informal tone, making it engaging and accessible even for beginners. By categorizing the lenses into "Competitive," "Benefit Driven," and "Inspirational," the post provides a clear framework that readers can apply to their own headline writing. This structured approach is both actionable and memorable, helping readers understand the different perspectives and tones they can adopt.

Key Takeaways

Competitive Lens: Write headlines that exude dominance and power, appealing to competitive personalities.
Benefit Driven Lens: Highlight the clear benefits and advantages of your product, using statistics and testimonials to appeal to analytical minds.
Inspirational Lens: Inspire and motivate your audience by showing them what’s possible with your product.

Additional Insights

The use of lenses is a clever way to approach headline writing, allowing writers to step into different personas and appeal to various audience segments. It's like trying on different glasses to see the world in new ways. Personally, I love how the "Competitive" lens taps into that primal drive to win—it's like the caffeine boost of the headline world! And for those who thrive on facts and figures, the "Benefit Driven" lens is their playground. For anyone needing a sprinkle of motivation, the "Inspirational" lens is like a pep talk in headline form.