How To Write Headlines Video

Most headlines fall flat because you’re staring at your message from just one angle. Neville Medhora’s “Lenses” trick fixes that by forcing you to look through three new viewpoints before you hit publish.

The 3 Headline Lenses

• Competitive Lens – Sound like a winner: “Outrank every rival on Google.”
• Benefit Lens – Flaunt the numbers: “Cut your bounce rate by 53%.”
• Inspirational Lens – Sell the dream: “Launch your online business this week.”

Why It Works

• Helps you see the same idea in three fresh ways
• Appeals to different emotions and motives
• Makes boring features sound exciting and human
• Clarifies what you’re really selling: status, results, or ambition

Real-World Uses

• Apple: “Think Different” → Inspirational Lens
• Ahrefs: “Outrank Your Competitors” → Competitive Lens
• Grammarly: “Write Better. Right Now.” → Benefit Lens
• Nike: “Just Do It” → Inspirational Lens