Most headlines fall flat because you’re staring at your message from just one angle. Neville Medhora’s “Lenses” trick fixes that by forcing you to look through three new viewpoints before you hit publish.
The 3 Headline Lenses
Competitive Lens – Sound like a winner: “Outrank every rival on Google.”
Benefit Lens – Flaunt the numbers: “Cut your bounce rate by 53%.”
Inspirational Lens – Sell the dream: “Launch your online business this week.”
Why It Works
Helps you see the same idea in three fresh ways
Appeals to different emotions and motives
Makes boring features sound exciting and human
Clarifies what you’re really selling: status, results, or ambition
Real-World Uses
Apple: “Think Different” → Inspirational Lens
Ahrefs: “Outrank Your Competitors” → Competitive Lens
Grammarly: “Write Better. Right Now.” → Benefit Lens
