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Sell 10X more right now

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Updated on Nov 8, 2025
by Neville MedhoraNeville Medhora

Gary Halbert once asked: if you could have one advantage when running a hotdog stand, what would it be? People said “the best buns,” “the best price,” “the best ad.” Gary said: a hungry crowd.

Why It Works

  • You can’t sell anything if there’s no demand
  • Great marketing starts with great markets
  • Copy and design only matter after you find people ready to buy
  • The “hungry crowd” principle beats every branding trick

Examples

  • Uber grew fast by targeting cities full of frustrated taxi riders
  • Zoom exploded when remote work made everyone “hungry” for video calls
  • Liquid Death sold canned water to people bored of bland health brands
  • MrBeast Burgers launched where teens were already obsessed with his videos

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