Sell 10X more right now

Gary Halbert once asked: if you could have one advantage when running a hotdog stand, what would it be? People said “the best buns,” “the best price,” “the best ad.” Gary said: a hungry crowd.

Why It Works

• You can’t sell anything if there’s no demand
• Great marketing starts with great markets
• Copy and design only matter after you find people ready to buy
• The “hungry crowd” principle beats every branding trick

Examples

• Uber grew fast by targeting cities full of frustrated taxi riders
• Zoom exploded when remote work made everyone “hungry” for video calls
• Liquid Death sold canned water to people bored of bland health brands
• MrBeast Burgers launched where teens were already obsessed with his videos