If your product is great but your sales are slow, you might just be in the wrong place. You don’t catch fish in an empty pond, right? Same goes for marketing: find the spots where people already want what you offer.
Why It Works
Easier to sell to people already searching for solutions.
Cuts down on expensive awareness campaigns.
Builds faster trust — you’re showing up where needs already exist.
Boosts conversion because timing meets intent.
Real-World Examples
Beardbrand blew up by joining Reddit and YouTube communities obsessed with grooming.
Canva snagged early growth inside Facebook groups for small business owners.
DoorDash targeted college campuses where food demand spikes past midnight.
Peloton ran early ads on fitness blogs — not random lifestyle sites.
HubSpot earned fans by writing inbound marketing tips for marketers, not just anyone online.
