Intercom's "versus" page

This Intercom page doesn’t just sell—it competes. Every inch of it screams: “We’re better than Zendesk, and here’s the proof.” It’s not about vague marketing fluff, it’s laser-focused comparison marketing done right.

Why This Page Rocks

• It owns the “Zendesk vs Intercom” search space
• Uses heavy social proof (Shopify, Udemy, Atlassian)
• Repeats the CTA clearly and often
• Mixes crisp stats (71%, 2x, 1 in 5) with emotional trust (testimonials + logos)
• Keeps visitors scrolling from claim to credibility to conversion

Real-World Examples of Competitive Pages That Win

• Monday.com’s “vs Asana” page ranks for 20+ competitor searches
• HubSpot’s “vs Salesforce” blog brings in thousands of bottom-of-funnel clicks
• Shopify’s “Why Shopify over WooCommerce” drives direct product signups

The takeaway: don’t shy away from naming your rival. Comparison pages capture high-intent traffic and close ready-to-buy leads.