Intercom's "versus" page
Sales Pages
Jun 15, 2020
This sales page focuses entirely on why Intercom is a better choice than its main competitor, Zendesk.
It's strong because:
- It's specific.
- It's packed with social proof.
- It's likely to show up when someone searches "Zendesk vs Intercom" or "Zendesk alternatives".
- Strong headline specifically positioning Intercom vs Zendesk.
- CTA to start a free trial.
- Impressive stats backing up their claim.
- Impressive client logos.
- 3 top reasons why to choose Intercom over Zendesk.
- Features section with more details.
- Strong, impressive testimonial.
- Benefits section with more details.
- More strong testimonials and impressive client logos.
- More features + benefits.
- Another strong testimonial.
- Final CTA to start a free trial.
Image Description
The image is a screenshot of Intercom's "versus" page, designed to showcase why Intercom is a better choice than Zendesk. It features a strong headline, various statistics, client logos, and testimonials to bolster Intercom's advantages.
Positive Aspects
- Clear Positioning: The headline immediately sets the stage for comparison, grabbing attention with its direct challenge to Zendesk.
- Visual Proof: Client logos and testimonials add credibility, making the claims more persuasive.
- Engagement-Driven Design: The page layout effectively leads users through the key selling points with strategic use of CTAs and informative sections.
Key Takeaways
- Specific Targeting: The page is optimized for search queries like "Zendesk vs Intercom," ensuring it reaches the right audience.
- Social Proof: Testimonials and client logos reinforce trust and credibility.
- Comprehensive Comparison: Detailed sections on features and benefits provide a thorough evaluation of Intercom's advantages.
- Strong CTAs: Multiple opportunities to start a free trial are strategically placed to capture interest at various points.
Additional Insights
- SEO Goldmine: Using competitor names in content can be a powerful SEO tactic, driving traffic from those actively seeking alternatives.
- Psychological Edge: Highlighting impressive stats and social proof plays into the fear of missing out, nudging prospects towards Intercom.
- Iterative Testimonials: Sprinkling testimonials throughout keeps reinforcing the message, ensuring it sticks as readers scroll down.
