IWC Watch Guerilla Marketing
Ads
Aug 14, 2020

This creative ad placement essentially forces people to "try on" the watch and imagine what it would be like to have one of their own. Clever.
This catchy headline points out the evolution of Chivas Regal's bottle. Red areas are most likely to attract attention, followed by Yellow/Orange areas, and...
Simple copy, plus creative positioning makes this billboard really effective.
This is a simple example of a before and after for teeth whitening.