If you don’t own the line to your customer, you’ll slowly keep losing them.

Many people build their online audiences only through social media.

So they put out content, then distribute it through a social media platform:

The problem is social media platforms experience negatives like:

More and more content being posted (aka competition).
Follower Inflation: Your followers start to matter less.
Oh yeah…..and they DIE all the time, like this:

As social networks grow, many content posters find they may have been getting 1,000 views per piece of content, but after a few years of posting will get only 50 views.

This is why email is so damn useful, because you OWN the connection between you and the audience.

This is why year after year, despite it becoming harder, millions of companies keep trying to aggressively get your email address:

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