Email is a direct line to your audience
If you don’t own the line to your customer, you’ll slowly keep losing them.Many people build their online audiences only...
How to be unhappy (inverted for happiness).
This is a clever way of looking at how to be happy by looking at how to be unhappy. Just...
100% response rate from sending custom swords in the mail
This is a cool method for getting people to open a piece of mail (a package) and also respond, this...
Adobe Brochure design template
A simple wireframe design for a trifold brochure outlines the layout and structure of the brochure's three panels.
$100,00 reach out tactic we design for our clients
This direct mail tactic that helps a get $100,000 clients
Cozy Earth handwritten sale postcard with coupon
This is a cool "handwritten note" (likely a machine, but LOOKS handwritten) by Cozy Earth, a home furnishings company, that...
Great "Handwritten" Roofing Flyer In An A-Pile Letter
This is a great "A-Pile" Letter (which means it looks like a normal hand-written letter a loved one would sent...
Product Market Fit Framework Exercise
A way to nail down market problems and product ideas.
Bartlett Tree Experts Direct Mail
This unique piece of direct mail shows you where Bartlett Tree Experts have trees they have taken care of in...
The Copywriting Course Business Model
This is how Copywriting Course gets traffic from free sources (blog + social media) and turns it into community subscriptions...
Gary Halbert the Millionaire
This letter made Gary Halbert a millionaire in 1971. A simple one-pager printed out, sealed in an envelope, and sent...
1966 version of a lead magnet download
Before the internet, the way a “lead magnet” worked was getting someone to send you a physical piece of mail...
Neville Medhora8th grade exam test from 1912, can you pass it?
Cool to see this concise 8th grade overall exam from 1912. Think you can pass it??What a crazy test
“Lumpy Mail” example with bottle opener
This is an example of “Lumpy Mail” which is a piece of mail with some object in it that makes...
Handwritten door flyer
This door flyer appears to be handwritten, so it kind of catches your attention, and then goes into why replacing...
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Funny “direct mail” for a bad parker
This funny printed leaflet left on a car taking up two spaces tows the line between a direct threat and...
“Handwritten” commercial flooring direct mail flyer
This direct mail flyer is full of attention-getting features: 1.) It looks “handwritten” 2.) It “highlights” the offer with lines....
History of the Telephone Ad
This is a Western Electric ad from 1964 beautifully showing the history of the telephone (up till 1964). Fun fact,...
YMCA Hiring Direct Mail
BACK OF MAILER: The YMCA blankets nearby neighborhoods to recruit for their busy summer season. They use imagery clearly aimed...
Gearlight Amazon Return Warranty Card
This is a business card included in Amazon shipments from GearLight, that encourages you to reach out to them DIRECTLY...
John Carlton’s headline paints a picture in the readers head
This is one of John Carlton’s Best Ads. I love this headline because it paints a memorable picture in my...
British Rail Protection Ad
This old ad taken out by British Rail tries to sway public opinion to vote for more rail transportation and...
Kodak Christmas Ad from 1955
This old school Kodak ad showcases it's entire lineup of products (including price) as kind of a "Christmas Gift Guide."...
“Just Listed” real estate agents direct mailer
This simple piece of direct mail is targeted at specific zip codes to get these real estate agents to help...