Email is a direct line to your audience
If your business relies only on social media followers, you’re basically renting your customers from platforms that could die or...
How to be unhappy (inverted for happiness).
Sometimes the easiest way to find what works is to first look at what doesn't. This image nails it: how...
100% response rate from sending custom swords in the mail
This is a cool method for getting people to open a piece of mail (a package) and also respond, this...
Adobe Brochure design template
A great brochure doesn’t start with colors or photos. It starts with structure. This wireframe shows how marketers can plan...
$100,00 reach out tactic we design for our clients
Most people think direct mail is dead. But the best marketers know it’s a secret weapon for landing big clients...
Cozy Earth handwritten sale postcard with coupon
This Cozy Earth mailing nails something many brands forget: personal touch. It looks handwritten, feels genuine, and still sells. Even...
Great "Handwritten" Roofing Flyer In An A-Pile Letter
Ever get a letter that looks like it’s from a friend, only to realize it’s marketing? That’s this roofing company’s...
Product Market Fit Framework Exercise
Ever wonder why some startups explode while others fizzle? This chart from Fletch breaks down eight different founder journeys to...
Bartlett Tree Experts Direct Mail
Bartlett Tree Experts nailed neighborhood marketing with this genius postcard. Instead of shouting “We’re the best,” they quietly show it—literally...
The Copywriting Course Business Model
Look at this funnel: posts on social media and blogs pull in free traffic, push readers to an email newsletter,...
Gary Halbert the Millionaire
This one-page letter made Gary Halbert a millionaire in 1971. It wasn’t flashy. It wasn’t complicated. It just spoke directly...
1966 version of a lead magnet download
Before email captures and landing pages, marketers had a slower lead magnet: the mail-in card. This 1966 Dodge Camp Wagon...
Neville Medhora8th grade exam test from 1912, can you pass it?
Imagine handing this 1912 eighth-grade exam to your coworkers today. Most would freeze. Yet, this old test is a masterclass...
“Lumpy Mail” example with bottle opener
Ever check your mail and instantly know which envelopes are junk? That’s the “B-pile.” But anything that feels personal or...
Handwritten door flyer
This flyer looks like someone jotted a quick note on a “While You Were Out” slip. It’s casual, personal, and...
Funny “direct mail” for a bad parker
This cheeky note on a car breaking parking etiquette nails something marketers often miss: tone and clarity. It’s weirdly funny,...
“Handwritten” commercial flooring direct mail flyer
This flooring company nailed that “friendly neighbor” vibe with a simple trick: handwriting. The flyer looks like someone personally wrote...
History of the Telephone Ad
This 1964 Western Electric ad doesn’t just sell phones—it sells progress. It walks you through almost 90 years of innovation...
YMCA Hiring Direct Mail
This YMCA postcard hits the right notes for a summer hiring push. It’s bright, simple, and packed with benefits that...
Gearlight Amazon Return Warranty Card
Ever had a product that flopped, but the company made it right instantly? GearLight’s little card tucked inside Amazon packages...
John Carlton’s headline paints a picture in the readers head
John Carlton’s “One-Legged Golfer” ad is a masterclass in curiosity and credibility. That headline is so visual you can’t help...
British Rail Protection Ad
This vintage British Rail ad doesn’t sell tickets—it sells an idea. It uses a striking photo of Big Ben buried...
Kodak Christmas Ad from 1955
This vintage Kodak ad nails what so many modern brands forget: make shopping easy. It’s not just an ad, it’s...
“Just Listed” real estate agents direct mailer
This real estate mailer nails one key rule: make your message local and human. It’s not trying to sell the...
