product-market-fit-framework

Product Market Fit Framework Exercise

A way to nail down market problems and product ideas.

Business Ideas
Formulas
Direct Mail
Oct 28, 2024
barlet-tree-direct-mail

Bartlett Tree Experts Direct Mail

This unique piece of direct mail shows you where Bartlett Tree Experts have trees they have taken care of in...

Flyers
Direct Mail
Images
Sep 1, 2024
cc-community-funnel

The Copywriting Course Business Model

This is how Copywriting Course gets traffic from free sources (blog + social media) and turns it into community subscriptions...

Direct Mail
Money
Images
Advice
Jun 9, 2024
gary-halbert-letter-macdonald

Gary Halbert the Millionaire

This letter made Gary Halbert a millionaire in 1971. A simple one-pager printed out, sealed in an envelope, and sent...

Print Ads
Direct Mail
Mar 6, 2024
dodge-van-camper-ad

1966 version of a lead magnet download

Before the internet, the way a “lead magnet” worked was getting someone to send you a physical piece of mail...

Swipes Email
Ads
Print Ads
Direct Mail
Headlines
Images
Interesting
Jun 22, 2023
grad-8-exam

8th grade exam from 1912, can you pass it?

Cool to see this concise 8th grade overall exam from 1912. Think you can pass it??

Swipes Email
Copywriting
Direct Mail
Images
Interesting
Apr 29, 2023
self-publishing-direct-mail-bottle-opener

“Lumpy Mail” example with bottle opener

This is an example of “Lumpy Mail” which is a piece of mail with some object in it that makes...

Swipes Email
Copywriting
Direct Mail
Feb 18, 2023

Join Copywriting Course!

Write. Learn. Take action.

Handwritten-door-flyer

Handwritten door flyer

This door flyer appears to be handwritten, so it kind of catches your attention, and then goes into why replacing...

Ads
Print Ads
Copywriting
Direct Mail
Headlines
Images
Feb 3, 2023
car-parking-warning-flyer

Funny “direct mail” for a bad parker

This funny printed leaflet left on a car taking up two spaces tows the line between a direct threat and...

Flyers
Copywriting
Direct Mail
Outdoor Advertising
Funny and Weird
Jan 14, 2023
handwritten-commercial-flooring-direct-mail-flyer

“Handwritten” commercial flooring direct mail flyer

This direct mail flyer is full of attention-getting features: 1.) It looks “handwritten” 2.) It “highlights” the offer with lines....

Flyers
Copywriting
Direct Mail
Nov 17, 2022
1964-telephone-story-chart

History of the Telephone Ad

This is a Western Electric ad from 1964 beautifully showing the history of the telephone (up till 1964). Fun fact,...

Ads
Print Ads
Flyers
Direct Mail
Nov 2, 2022
ymca-hiring-direct-mail1

YMCA Hiring Direct Mail

BACK OF MAILER: The YMCA blankets nearby neighborhoods to recruit for their busy summer season. They use imagery clearly aimed...

Ads
Direct Mail
Headlines
Oct 29, 2022
gearlight-return-card

Gearlight Amazon Return Warranty Card

This is a business card included in Amazon shipments from GearLight, that encourages you to reach out to them DIRECTLY...

Direct Mail
Jun 7, 2022
john carilton headline copywriting

John Carlton’s headline paints a picture in the readers head

This is one of John Carlton’s Best Ads. I love this headline because it paints a memorable picture in my...

Copywriting
Direct Mail
Headlines
Apr 27, 2022
british-rail-protection-ad

British Rail Protection Ad

This old ad taken out by British Rail tries to sway public opinion to vote for more rail transportation and...

Print Ads
Flyers
Direct Mail
Images
Dec 15, 2021

Copywriting Course

Black Friday Sale!

Use code BLACKFRIDAY for 50% off + 2 extra months

kodak-christmas

Kodak Christmas Ad from 1955

This old school Kodak ad showcases it's entire lineup of products (including price) as kind of a "Christmas Gift Guide."...

Ads
Print Ads
Direct Mail
Pricing
Dec 15, 2021
austin-real-estate-direct-mail-front

“Just Listed” real estate agents direct mailer

This simple piece of direct mail is targeted at specific zip codes to get these real estate agents to help...

Flyers
Direct Mail
Mar 26, 2021
we-buy-properties

“We buy property” direct mailer card

This is a cheap and simple property buying mail drop card that can blanket a whole zip code multiple times...

Flyers
Direct Mail
Mar 25, 2021
windows-and-doors-front

Handwritten windows and shades Direct Mail

This “door hanger” piece of direct mail looks handwritten as to draw attention to this promotion for windows and shades.

Flyers
Direct Mail
Mar 24, 2021
Real-green-pest-control

Mosquito Alert Pest Control Direct Mail Flyer

This flyer has a very clear red border around it warning of mosquitoes, and offers 3 different package levels for...

Flyers
Direct Mail
Mar 23, 2021