Kevin Rose Email Newsletter (The Journal)

Kevin Rose’s signup page for The Journal is a masterclass in minimalist persuasion. One field. One button. And one magic number: “70%+ open rate.”

The Marketing Genius at Work

The design is almost meditative—no clutter, no copy overload. The soft background draws your eye straight to the sign-up box, while the 70% stat quietly flexes proof that this newsletter is seriously read.

Why It Works

• Anchors trust: Numbers give credibility fast.
• Triggers curiosity: You instantly wonder what makes it so engaging.
• Removes friction: Only one step to act.
• Uses authority: Kevin Rose’s name reinforces the offer.

Who Else Does It

• Morning Brew: Flaunts 4M+ readers.
• James Clear: Boasts 3M+ subscribers.
• The Hustle: Promotes explosive growth stats.
  Simple numbers = powerful persuasion.