Microsoft's first homepage in 1994

Back in 1994, this was Microsoft’s official homepage. No fancy animations. No responsive design. Just a bold layout that worked on every screen because—well—there was only one screen size.

Marketing analysis

The design screams clarity. A big colorful logo, a single question (“Where do you want to go today?”), and a clean set of links arranged in a visually interesting half-circle. Every element on the page serves a simple purpose: drive users to explore.

Why it works

• Instant brand recognition with the giant logo
• Simple navigation, zero clutter
• A clear call to action framed as a question
• High contrast design to grab attention
• Every click leads to a meaningful path

Examples

• Google’s 1998 homepage: just a logo and a search bar
• Apple’s homepage today: one core message and visual focus per product
• Dropbox’s early site: single CTA “Get Started” drove huge signups
• Craigslist: ugly, but ultra-clear navigation that still works decades later