Cool email pop-up says they "refund random orders"

Most popups beg for your email with weak sauce like “Join our newsletter.” Snooze.
Rixx Eyewear did it right. Their popup says, “We’re refunding random orders daily.” Boom—suddenly signing up feels like a shot at free stuff.

Why It Works

• Immediate reward: You might literally get your money back.
• Curiosity hook: “Random orders” makes it feel like a game.
• Low friction: Just enter your email, minimal effort.
• Scarcity: “End of season sale” adds a ticking clock.
• Emotional trigger: The chance of a refund tickles your brain’s reward system.

Examples

• Domino’s ran “Free Pizza Fridays” to boost orders by 10%.
• DTC brand Blenders Eyewear did surprise giveaways during sales, boosting email signups 3x.
• Airbnb used “Win a trip” prompts in emails to lift conversions 2.5x.