The Lightbulb Lens
Image Description The image features an old-fashioned advertisement asking, "Why Haven't TV Owners Been Told These Facts?" It teases insider...
The Long-Term Lens
Image Description The image features a vintage advertisement with bold text stating, "HOW TO LIVE TO BE A HUNDRED!" It’s...
The Easy-Peasy Lens
Image Description The image features a black and white illustration of a woman lying down in a relaxed pose, promoting...
The WARNING Lens
Image Description The image features a bold, attention-grabbing headline: "Are The Foods You Are Eating Today STARVING YOUR BRAIN?" It...
The Problem-Solver Lens
Image Description The image features a bold headline that asks, "Do You Make These Mistakes in English?" It's designed to...
The Objection-Buster Lens
Image Description The image showcases a classic advertisement headline: "How to Grow Thousands of Flowers Without Dirtying Your Hands." It...
The Contrarian Lens
Image Description The image presents an example of using the "Contrarian Lens" in copywriting, featuring a bold headline that challenges...
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The "DIY" Lens
Image Description The image features the title "The DIY Lens" with instructions on using a product to teach rather than...
Copywriting Lenses List
This is a list of 25 different copywriting lenses to use. Image Description A comprehensive list of 25 different copywriting...