Copywriting Lenses List

Oscar The Grouch Motivation

This is a funny Oscar The Grouch piece of motivation, but somehow sticks in my head 😂

Great headline and limited options for marketplace user

The headline perfectly explains the mission of the website: "Turn gift cards into discounts" Above the fold the user has two options: Buy or...

Reddit ad for art investment app calls out the market they are after

The headline is a great call out to a certain niche of the investment market: NFT investors. As a plus, the pixelated image adds...

The Helpful Lens