The Contrarian Lens

Jul 10, 2020

Copywriting Course

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David Ogilvy Rinso Detergent Ad

This Rinso Detergent ad that did better than any other detergent ad, ever……because it was so easy for housewives to tear out of the...

This is a cool explainer video for a "paper like" writing tablet.

The Pareto Principle states 20% of activity will account for 80 percent of results. You can see it demonstrated here on certain consumer products....

I went to The Sphere this weekend in Las Vegas to see U2 and it was so damn cool, here's a mini-tour (with videos):...