Hidden Rules Among Classes

An interesting chart about hidden rules between income classes. This could be used to speak clearer to your target audience.

The Crazy Story Lens

The No Blame Lens

The No-Brainer Lens

The Missing Ingredient Lens

The Risk-Free Lens

The Exotic Lens

The Discovery Lens

The Easy-Peasy Lens

H.A.L.T. Acronym

I've always liked this acronym H.A.L.T. which means.... If you're not in a good mood, you're either: • Hungry •...

The Personalized Lens

The Sniper Lens

The Prevention Lens

The X-Factor Lens

The Lightbulb Lens

The Comparison Lens

The Helpful Lens

The Durability Lens

The Case Study Lens

The Analogy Lens

The One-Up Lens

The Value-First Lens

The Long-Term Lens

The WARNING Lens