Levi's Black Friday Opt-In

Oct 7, 2020

Holiday Promos

Instead of giving away discounts to anyone, Levi takes advantage of Black Friday to grow their email list.

Gary Halbert the Millionaire

This letter made Gary Halbert a millionaire in 1971. A simple one-pager printed out, sealed in an envelope, and sent to every person in...

a great way to gamify your promotions. This gives the same effect as gambling, a game of chance. Clever way to gather a email...

The key to success is to promise the consumer a benefit – like better flavor, whiter wash, more miles per gallon, a better complexion.