Proper Hotel Mother's Day Gift Email

This Mother’s Day email from Proper Hotels nails emotional appeal and visual storytelling. It’s not just selling hotel stays—it’s selling relaxation, love, and gratitude, all beautifully packaged.

Marketing Analysis

The design is calm, earthy, and premium. Each offer—stays, spa, dining, gift cards—gets its own block, crystal-clear copy, and a strong CTA. The layout guides the reader from inspiration to action in seconds.

Why It Works

• Emotional trigger: connects gift-giving with love and appreciation
• Strong visuals: each image matches the feeling of the offer
• Clear CTAs: “Book Her Stay” feels thoughtful, not salesy
• Easy choices: options for every budget (spa or gift card)

Real-World Examples

• Airbnb’s “Give Mom an Experience” campaign boosted bookings by 30%
• Nordstrom’s “For the Mom Who...” landing pages use emotional microcopy
• Four Seasons uses single-theme emails like “Breakfast for Mom” to lift conversions