“Lumpy Mail” example with bottle opener
"Lumpy Mail" is great because when people check their mail they often have two piles:
The 'A' Pile: Personal letters and stuff they want to open.
The 'B' Pile: Stuff you just toss in the garbage.
If you send mail that seems like it has something inside it...it'll more often get put in the A-Pile!
Image Description
The image shows a hand holding a green envelope with the text "Welcome to The Future of Publishing" and a QR code. The envelope appears slightly torn, indicating something bulky inside, piquing curiosity about its contents.
Positive Aspects
This image perfectly captures the essence of "Lumpy Mail." The visible bulge in the envelope suggests it holds something intriguing, immediately drawing attention. The playful text "Details Inside!" adds a fun and engaging element that enhances the curiosity factor.
Key Takeaways
- Lumpy Mail Concept: Adding a tangible item to mail creates curiosity and increases the likelihood of it being opened.
- Effective Engagement: By making the mail feel personal and intriguing, it lands in the 'A' pile rather than the trash.
- Practical Example: The bottle opener from Self Publishing School is a clever and useful inclusion that adds value to the recipient.
Additional Insights
"Lumpy Mail" is like the mystery box of direct marketing—you're just itching to know what's inside! It's a simple yet genius way to stand out in a sea of flat, boring envelopes. Plus, who doesn't love getting a surprise gift like a bottle opener? It's a win-win: the sender gets attention, and the receiver gets a handy tool.
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