Mahabis After Christmas Sale

Everyone’s shopped for others all December, so Mahabis slips in with a smart twist: buy something for yourself. Their “unboxing day” email keeps the holiday vibe alive while sneaking in one last promo push.

Marketing analysis

This email flips post-Christmas fatigue into self-care. The copy feels light, playful, and guilt-free. “Go on, it’s Christmas” turns indulgence into justification. The clean layout and cozy product photo reinforce comfort and ease—the exact feeling their product sells.

Why it works

• Extends holiday excitement past Christmas
• Shifts focus from giving to treating yourself
• Uses urgency with “up to 25% off”
• Matches tone and visuals to product benefits (comfort, rest, reward)

Examples

• Sephora’s “For You, From You” New Year email boosting Q1 sales
• Apple’s “Gift Cards for You” follow-up after Christmas
• Starbucks’ “Buy One, Treat Another” January offer to keep spenders engaged