Make ads like Ogilvy - Cheat Sheet
Image Description
The image displays a classic advertisement layout attributed to David Ogilvy. It features a vintage car ad with a structured format: a large visual at the top, followed by a caption, headline, body copy, and a signature at the bottom.
Positive Aspects
The cheat sheet effectively breaks down the Ogilvy Layout, making it accessible and easy to follow. The use of a vintage ad example adds authenticity and illustrates the timelessness of Ogilvy's principles. This visual guide helps readers understand how to structure their ads for maximum impact.
Key Takeaways
- Visual Focus: Start with a compelling image at the top to grab attention.
- Clear Caption: Place a short, informative caption directly under the image.
- Strong Headline: Position your headline under the caption to maintain reader engagement.
- Engaging Copy: Follow the headline with persuasive and relevant ad copy.
- Memorable Signature: Conclude with your company's name and contact details at the bottom right.
Additional Insights
David Ogilvy was known for his belief in research-backed advertising strategies. His structured layout is a testament to the power of organizing information in a way that aligns with how people naturally process visuals and text. Remember, clarity and simplicity are key—less is often more in effective advertising.
