201 Formulas Examples
Delve into proven marketing formulas that drive results. From AIDA to PAS, explore frameworks that help structure compelling messages. Ideal for copywriters, marketers, and anyone crafting persuasive content.
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3-Step Naming Formula Behind BlackBerry, Febreze, Swiffer
Most product names are boring because they’re tossed together at the last minute. The BlackBerry / Febreze / Swiffer guy...
Shoot 3 Takes, AI Generates the Rest
Two people sit on a quiet stage in orange armchairs, but the caption does the shouting: "They used to shoot...
Win Your Launch Six Months Early
This image calls out is launching too late. The bold blue graphic screams the actual secret: your launch is won...
Founder Growth Levels
Ayman Al-Abdullah nailed it: growing a business happens in levels. You don’t get to skip ahead. Each level demands new...
The Difference Between a Strategy and a Plan
That slick chart nails a mistake almost every marketer makes: confusing plans with strategy.Strategy is how you win long-term, while...
To Rules of Marketing
This chart by Tom Pestridge nails what most marketers forget: marketing isn’t about clever tactics, it’s about human behavior. Each...
What NOT to say in Marketing
Ever stare at your copy and think, “It sounds… fine”? That’s the problem. Fine doesn’t convert. This chart from Tom...
Neville MedhoraAIDA Formula Email Template
This image is a working outline for the timeless AIDA formula: Attention, Interest, Desire, Action. It’s the easiest way to...
The Value Staircase Strategy
Ever try to sell a $2,000 product to someone who just met you? Tough. The Value Staircase shows you how...
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LinkedIn Attention Funnel
Most LinkedIn posts flop because they start with “Happy Monday!” instead of grabbing attention fast. This simple visual nails a...
Slide them down the “Slippery Slope”
This stick figure slide says it all: good copy is just a slick ride straight down to action. Each line...
Use the A.I.D.A. Formula for selling
Ever wonder why some sales pages feel like a smooth slide that lands you right on the “Buy Now” button?...
70% Content and 30% Sales
That colorful little chart says it all: 70% content, 30% sales. It’s the email marketing sweet spot. Enough value to...
The Website Complexity Trap
Namya from Supafast nails a core truth: most founders are overbuilding their websites. They think more pages look more “pro.”...
How Discipline Really Works
Most marketers wait for motivation to strike. But the pros? They rely on discipline—a system of tiny daily habits that...
How to Build Build BulletProof Self-Confidence
Sometimes the best marketing isn’t polished — it’s sketched on a napkin. Matt Gray’s hand-drawn guide to “Building Bulletproof Self-Confidence”...
How to be unhappy (inverted for happiness).
Sometimes the easiest way to find what works is to first look at what doesn't. This image nails it: how...
Branding vs Marketing
This visual nails the difference between marketing and branding using one clever analogy. Marketing gets attention. Branding earns trust. Together,...
The Strategy Pyramid
This visual nails how to turn a fuzzy idea into a real strategy. It shows how to start with Purpose,...
How to Get Rich by Naval Ravikant
Naval Ravikant’s “How to Get Rich” poster is a masterclass in thinking like a modern creator. Every lesson boils down...
How Starbucks uses Psychological Triggers
Ever wonder why you always end up with a venti instead of a tall? This image by Tom Pestridge shows...
2,2,2 Rule for Happy Marriages
This marriage tip graphic nails a key marketing principle: consistency creates connection. The “2,2,2 Rule” is basically relationship maintenance on...
Ayman Al-AbdullahHow to find your Ideal Client Persona
Ever worked with a client who drains your energy (and joy)? Ayman Al Abdul’s simple checklist makes sure that never...
Noah KaganAppSumo's Core Values Keep Hungry, Keep Humble, Keep Weird
AppSumo nails their company culture using just three punchy phrases: Keep Hungry, Keep Humble, Keep Weird. These aren’t just words...