life-balance-sheet

The 8+8+8 Rule

Here is a great way keep your day balanced between work, sleep, family, friends and self.

Oct 18, 2024
Advice
Formulas
job-interview-cheat-sheet

Job interview cheat sheet

Mastering interviews can be tough, but this cheat sheet simplifies the process with common questions and valuable tips for crafting...

Oct 1, 2024
Advice
Copywriting
Formulas
Notes
One pagers
sam-altman-life-advice

Sam Altman’s (OpenAI + YCombinator) Life Advice

Life advice from Sam Altman.

Sep 13, 2024
Advice
Formulas
time-management-tips-list

Time Management Tips List

A cool list of 15 time management tips to keep you on task.

Sep 9, 2024
Advice
Data
Formulas

Best hack for scheduling friend hangouts:

Aug 17, 2024
Formulas
Videos
Wisdom
6-landing-page-templates

6 Landing page copywriting tips

This one-pager shows 6 easy tips to create better landing pages. Helping you boost your conversions.

Aug 10, 2024
Advice
Copywriting
Data
Formulas
Landing Pages
One pagers
SaaS=business-blueprint

The blueprint to creating a profitable SaaS business

This step-by-step guide is perfect for launching a successful SaaS businesses. It walks you through each key step.

Aug 5, 2024
Advice
Business Ideas
Formulas
Gus-twitter-post

AIDA Formula low effort -> high impact

The standard AIDA Formula is still one of the most useful things in copywriting a person can learn, look at...

Apr 30, 2024
Formulas
Swipes Email
Tweets
Wisdom
slop-aida

The AIDA Slippery Slope

Use the A.I.D.A. Formula to slide people down “The Slippery Slope” of content:

Mar 26, 2024
Advice
Copywriting
Formulas
Images
slippery-slope

"The Slippery Slope" and "The AIDA Formula"

One of my favorite marketing concepts is "The Slippery Slope" where you capture people's attention, give them great content, then...

Mar 24, 2024
Formulas
Swipes Email
king-of-the-hill-1

King of the Hill Visual Style Guide:

Checkout this “Visual Style Guide” used by the animation team at King of the Hill. Here’s a few more slides...

Jan 21, 2024
Formulas
Images

Who is your target audience?

Sometimes your target audience to sell to ISN'T WHO YOU THINK. This video shows you a quick way to think...

Aug 23, 2023
Formulas
Videos
hidden-rules-between-classes-new

Hidden Rules Among Classes

An interesting chart about hidden rules between income classes. This could be used to speak clearer to your target audience.

Jul 17, 2023
Copywriting
Data
Formulas
Images
Lenses
One pagers
list-of-triggers

List of psychological triggers that make people buy

Originally listed out by Joe Sugarman in his book The AdWeek Copywriting Handbook, he identified 24 “triggers” that can cause...

Jun 25, 2023
Advice
Copywriting
Formulas
aida-image-new

AIDA is still the best

Still the best copywriting formula around: AIDA If you’re trying to figure out how to position something, run it through...

Jun 21, 2023
Essay
Formulas
Instagram

Copywriting Formulas

I wrote a blog post full of copywriting formulas here, mainly these: #1.) AIDA: Attention, Interest, Desire, Action #2.) PAS:...

Jun 16, 2023
Copywriting
Essay
Formulas
Swipes Email
twitter-cheat-sheet

Twitter Posting Cheat Sheet

Here’s a helpful cheat sheet to screenshot that will help you create Twitter posts.

May 7, 2023
Copywriting
Formulas
Notes
Swipes Email
Tweets
circle-filled-out

The Circle Of Influence

"The Circle Of Influence" concept can be applied to your business: • Circle of Control: You can completely control these....

Feb 1, 2023
Advice
Essay
Formulas
Swipes Email
Feature Benefit Experience

Feature, Benefit, Experience.

Can you simply describe your own product/service with this framework? Example 1: Feature: Sun cream. Benefit: No sun burn. Experience:...

Jan 10, 2023
Formulas
Interesting
Swipes Email