MarketingProfs Event Sales Page

The heatmap says it all: people don’t stare at words, they stare at faces. On the “AI for Content Creators” event page, 79% of attention goes straight to the speaker photos. Before reading about sessions or pricing, users want to know who’s behind the event.

Marketing Analysis

Eye-tracking shows that human faces act like magnets for attention. We’re wired to look at other people first, and seeing recognizable experts instantly boosts trust and curiosity. The rest of the page then supports that excitement with schedules, prices, and perks.

Why It Works

• Faces = instant emotional connection
• Credibility through known experts
• Visual hierarchy guides users naturally
• Builds trust before any conversion ask

Examples

• TED uses speaker portraits on every event promo.
• HubSpot’s INBOUND highlights keynotes before tickets.
• Web Summit fills hero sections with founder headshots.
• SXSW dedicates entire pages to featured speakers.