Matter's Explainer Video

The explainer video for Matter nails a problem every professional faces: feedback that’s too little, too late. Instead of waiting a year for your manager to tell you how you did, Matter lets you gather real feedback anytime, from anyone.

Why this video hits hard

• Starts with a relatable pain: clunky annual reviews.
• Shows a clear visual contrast with slick calendar animations.
• Uses motion to make the idea of “continuous feedback” feel natural.
• Ends with a clean product payoff that feels like a solution, not a pitch.

Real-world examples of this approach

• Dropbox used split-screen animations to show life before vs. after their product.
• Slack did the same by contrasting messy team emails with clean chat threads.
• Calendly’s intro video walks viewers through painful scheduling chaos, then flips to seamless booking.

Simple, visual storytelling turns abstract “better feedback” into something people instantly want.