Coinbase One Credit Card (4% BitCoin back)
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Crypto meets cashback. Coinbase just teased a new credit card that gives up to 4% back—but in Bitcoin, not cash. It flips the script on traditional reward programs by making you invest automatically with every swipe.
Why This Ad Works
- Turns everyday spending into a long-term investing habit
- Taps into FOMO for future Bitcoin gains
- Evokes exclusivity with a sleek, futuristic design
- Simple, bold headline—no confusion, just curiosity
- Plays into the “earn while you spend” narrative perfectly
Real-World Parallels
- Robinhood’s debit card offers stock rewards, turning users into investors
- Venmo lets users earn crypto back on purchases—same psychological trigger
- American Express pioneered “membership rewards,” now Coinbase modernizes it for crypto fans
It’s not just a credit card launch—it’s a loyalty loop for the crypto-curious.
Analyzed by Swipebot
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