Mighty Health's Home Page

Mighty Health’s homepage is a masterclass in designing for a specific audience. It’s clean, emotional, and laser-focused on making healthy living easy for people over 50.

Marketing analysis

They hit every conversion lever in one scroll. A bold CTA (enter your phone number to get the app). Proof stacked as doctor shots and testimonials. And clear, upbeat visuals showing movement, not models. The “Gift a membership” option is genius—turning family support into sales.

Why it works

• Ultra-specific audience focus (over 50)
• Zero friction CTA (text link instead of signup maze)
• Proof through authority and testimonials
• Visual storytelling via GIFs and video
• Emotional appeal without pity

Examples

• Calm markets aged care plans using photo-led “proof” stories.
• SilverSneakers highlights seniors thriving socially, not sweating.
• Peloton’s teacher bios boost trust just like Mighty’s doctor lineup.